Changing business dynamics through innovation, accessibility, and collaboration.
Case Study: Digital Transformation of Royal Marine by MOOD
framework
Next.js
styling
Tailwind CSS
integration
Shopmonkey
BACKGROUND
Introduction
MOOD was tasked with bringing Royal Marine, a well-established marine service provider, into the cloud. Our goal was to modernize their digital presence and introduce a new booking experience, integrating both customer engagement and operational efficiency.
CHALLENGE
The Challenge
The primary challenge was to transition an existing business into a cloud-based infrastructure without disrupting their ongoing operations. We needed to create a robust online platform that not only improved customer interaction but also streamlined internally with their existing systems for service requests and inventory management.
SOLUTION
How We Did It
Design
Using NextJS, we built a lightweight and fast-loading website, which was crucial for enhancing user experience and SEO. The design was implemented with Tailwind CSS, enabling us to customize the site's aesthetics while maintaining performance across all devices.
Development
The backend was developed with React and TypeScript, ensuring robustness and scalability. Hosted on Azure Static Web App, this site benefits from high availability and global distribution. We integrated the website with functionality for managing work requests and syncing inventory levels, services, and customer requests directly with MarineMax.
RESULTS
Outcome and Results
Since the launch of the new website, Royal Marine has seen a significant improvement in customer engagement and operational efficiency. The integration of Shopmonkey with Quickbooks has streamlined their business processes, reducing errors and saving time.
Next.js
Frontend Framework
Lightweight and fast-loading for enhanced UX and SEO.
Tailwind CSS
Custom Styling
Customizable aesthetics with consistent performance.
Azure
Cloud Hosting
High availability and global distribution.
WorknMax
QuickBooks Integration
Streamlined business processes and inventory management.
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