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Case Study: Development of Precision Garage Door Service Website by MOOD
content generation
Dynamic
with SSR
Next.js
integration
Google Ads
BACKGROUND
Introduction
MOOD was tasked with developing a modern set of SEO-optimized landing pages for Precision Garage Door Service, aimed at enhancing the company's online engagement through dynamically generated content based on specific sub-landing targets.
The main challenge was to design a system capable of adjusting content dynamically based on site parameters derived from Google Ads tracks. This required integrating a robust and scalable solution that could handle different campaigns, ad groups, keywords, and backgrounds, ensuring each visitor received a customized experience.
The project required a flexible and locally-managed site that could scale efficiently across devices and loading conditions while maintaining optimal SEO performance.
The result was a high-performance website that delivers dynamic, targeted content based on user interactions with Google Ads, significantly improving engagement and conversion rates.
CHALLENGE
The Challenge
The main challenge was to design a system capable of adjusting content dynamically based on site parameters derived from Google Ads tracks. This required integrating a robust and scalable solution that could handle different campaigns, ad groups, keywords, and backgrounds, ensuring each visitor received a customized experience.
Our Goals
• To create a highly responsive and SEO-optimized website with dynamic content capabilities
• To implement templated SEO landing pages that adapt content based on user interactions with Google Ads
• To develop efficient backend sync analytics tools to monitor and optimize user engagement over time
SOLUTION
How We Did It
Design
Leveraging Tailwind CSS + Next.js and a UI design system created by MOOD, we designed a flexible and visually appealing site that adjusts seamlessly across devices and loading conditions.
Development
The site was deployed using Azure Static Web App, providing a robust infrastructure that scales efficiently under varying load conditions. This setup ensures clarity and ease of navigation, crucial for maximizing user engagement and conversion rates.
SEO Optimization
We utilized Next.js and React for the frontend to benefit from server-side rendering, enhancing SEO and page load speeds. Dynamic content generation was implemented by parsing URL parameters from incoming Google Ads, allowing for the customization of content on templated SEO landing pages.
Analytics Integration
Robust analytics and measurement backed visual interfaces and conversions, providing valuable insights for ongoing optimization efforts.
RESULTS
Outcome and Results
The new website has markedly improved Precision Garage Door Service's online visibility and user engagement. The dynamic content system has led to higher conversion rates, particularly from targeted advertising campaigns. Initial feedback included specific commendations of pronounced content in darker imagery and experience.
Next.js + React
Frontend Stack
Server-side rendering for SEO optimization.
Dynamic
Content Generation
URL parameter parsing from Google Ads.
Tailwind CSS
Responsive Design
Flexible styling across all devices.
Azure
Static Web Apps
Scalable infrastructure for varying loads.
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