Changing business dynamics through innovation, accessibility, and collaboration.
Case Study: Revolutionizing Personal Coaching with AI and Behavioral Science with Mindster
cloud platform
Azure
development
TypeScript
content management
Strapi CMS
BACKGROUND
Overview
Mindster is a personal coaching application, was created in response to the AI revolution currently transforming the global marketplace. Developed by MOOD under the leadership of Ed Roemlein, Mindster aims to revolutionize personal development by combining psychological principles with user-friendly technology.
Recognizing the untapped AI opportunity in personal development, Mindster leverage natural language technology to address complex behaviors such as emotional eating, which many digital solutions in the market fail to effectively tackle.
The proliferation of digital tools claiming to enhance personal productivity and well-being has not substantially addressed the psychological underpinnings of behaviors like emotional eating. Existing solutions often overlook the mental models, psychological assessments, and nuances unique to individual users, presenting a significant unmet need.
As AI continues to transform industries by offering a scientifically grounded, accessible tool aimed at real and sustainable behavior transformation.
CHALLENGE
Business Strategy by developing Mindster based on innovation, research-based approach
Research & Development
Conducted an essential review of medical journals and existing digital tools to incorporate strategies proven to facilitate behavior change, focusing particularly on the transformational model (TTM).
User Experience Design
Undertook user experience surveys with initial users to define key personas such as the "Busy Mom," the emotional eater, and the Procrastinator, which informed the design and development of the platform.
Content Strategy
Collaborated with experts including licensed personal coaches and clinical psychologists to develop a narrative-driven curriculum that mixes solid supports sustainable behavior change.
SOLUTION
Technology Stack
Cloud Services
Hosted on Azure to leverage its robust, scalable cloud computing capabilities.
Development Language
Built using Typescript for app/site, tailored deep conversions.
CMS
Employs Strapi CMS to manage content dynamically and ensure seamless content updates.
Frontend Development
React was used to build a responsive, interactive user interface, enhancing user engagement.
RESULTS
Impact
Mindster's innovative approach has set new standards in the personal coaching industry.
Azure
Cloud Platform
Scalable cloud computing infrastructure.
TypeScript
Core Development
Type-safe development for reliability.
React
User Interface
Responsive and interactive UI framework.
Strapi CMS
Content Management
Dynamic content updates and management.
Get In Touch
Build right. Scale fast. Deliver outcomes. Better MOOD.