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How The Live Cell Algae Group Achieved Complete Digital Transformation and Rebrand in Under 30 Days
total pages delivered
22
CMS & CRM platform
HubSpot
e-commerce integration
Shopify
BACKGROUND
Rapid Rebrand from EnSoil to Multi-Category Platform
Live Cell Algae Group (formerly EnSoil) needed to evolve from a single-product agricultural brand into a comprehensive multi-category platform showcasing their revolutionary algae technology across agriculture, lawn care, beauty, pharmaceuticals, and animal nutrition markets.
The rebrand represented more than just a name change—it required a complete rearchitecture of their digital presence to support multiple product lines, diverse customer segments, and sophisticated lead generation across five distinct market categories.
With aggressive growth targets and upcoming product launches, the company needed to execute this transformation rapidly without disrupting existing operations or losing momentum in their primary agricultural market.
MOOD delivered a complete digital transformation in under 30 days, including brand redesign, HubSpot website rebuild, Shopify e-commerce integration, comprehensive tech stack analysis, and strategic technology roadmap for scaling their multi-category business.
CHALLENGE
Multi-Category Platform Launch Under Aggressive Timeline
The rebrand from EnSoil to Live Cell Algae Group required a complete redesign and rebuild of their digital presence to support five distinct product categories, each targeting different industries with unique value propositions and customer needs.
Their existing website architecture couldn't scale to accommodate multiple product lines, category-specific landing pages, and the sophisticated lead capture and nurturing required for diverse B2B and B2C markets.
The company needed seamless integration between HubSpot for marketing automation and CRM, Shopify for e-commerce transactions, and various analytics platforms—all while maintaining data integrity and attribution tracking across the customer journey.
Most critically, the entire transformation needed to be completed in under 30 days to align with product launch timelines and market expansion plans, requiring rapid execution without compromising quality or functionality.
"We weren't just changing our name—we were repositioning our entire business to serve multiple markets simultaneously. We needed a partner who could move at startup speed while delivering enterprise-quality results."
* Client testimonials have been edited for clarity and brevity while maintaining the original intent and meaning.
Stuart
Leadership, Live Cell Algae Group
SOLUTION
Comprehensive Platform Rebuild with Multi-System Integration
MOOD executed a rapid but comprehensive digital transformation, rebuilding the entire web presence on HubSpot, integrating Shopify e-commerce, implementing advanced analytics, and delivering a full technology strategy in under 30 days.
Complete Website Redesign & Rebuild
Designed and developed 22 hubspot pages including a resources/downloads, and an events page.
HubSpot Integration & Marketing Automation
Implemented HubSpot tracking code across all pages, custom event tracking, cross-platform attribution configuration, lead source tracking and conversion path analysis, form integration throughout site, and CRM connection for automatic lead capture with 3 category-specific landing pages for priority market lead generation.
Shopify E-Commerce Integration
Enabled Shopify commerce engine which unified customer experience from content discovery through purchase, with synchronized inventory, automated order tracking, and integrated customer data across platforms.
Technology Strategy & Analysis
Conducted full-scale tech stack analysis, evaluated current systems and integration points, identified optimization opportunities, developed strategic technology roadmap for scaling multi-category operations, and provided recommendations for marketing automation, analytics enhancement, and future platform expansion.
RESULTS
Multi-Category Platform Launch Enabling Rapid Growth
The complete digital transformation was delivered in under 30 days, providing Live Cell Algae Group with a scalable platform that supports their ambitious multi-category expansion while maintaining the marketing automation and e-commerce capabilities needed to drive growth across diverse markets.
22
Pages & Landing Pages
Complete multi-category website with targeted lead capture pages.
HubSpot
CMS & CRM Platform
Advanced tracking, automation, and lead management integration.
Shopify
E-Commerce Integration
Seamless commerce connection with unified customer experience.
<30 days
Complete Delivery
Full rebrand, redesign, rebuild, and integration in under one month.
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