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How Advantage Graphics Plus Expanded Their Commercial Design Services Through Strategic Digital Marketing
targeted campaigns
Google Ads
commercial segments
4
target market
Peoria, AZ
BACKGROUND
Expanding Into New Commercial Markets
Advantage Graphics Plus, a leading commercial graphics and signage company in Peoria, AZ, needed to expand their market reach and capture a larger share of the commercial wrapping services sector.
While they had established expertise in custom signage solutions, their digital presence wasn't effectively reaching potential commercial clients or communicating their premium positioning.
The challenge was to develop a comprehensive digital marketing strategy that would establish them as the go-to provider for commercial fleet operators, retail businesses, construction companies, and real estate agencies.
MOOD partnered with Advantage Graphics Plus to create an urban market development initiative that would systematically capture market share and build scalable marketing systems for future expansion.
CHALLENGE
Breaking Into Competitive Commercial Markets
Advantage Graphics Plus faced intense competition in the commercial graphics space, with established players dominating search results and client relationships.
Their existing marketing approach wasn't reaching decision-makers at commercial fleet operators and retail businesses who needed large-scale graphic solutions.
The company needed to establish premium positioning while building recurring revenue streams through business partnerships.
Without a systematic approach to lead generation and market penetration, they were missing opportunities in high-value commercial segments.
"We knew we had the expertise to serve major commercial clients, but we weren't reaching them effectively. We needed a strategic approach to break into these competitive markets."
* Client testimonials have been edited for clarity and brevity while maintaining the original intent and meaning.
Greg Castro
Managing Member, Advantage Graphics Plus
SOLUTION
A Comprehensive Market Expansion Strategy
Targeted Digital Campaign
We developed service-specific ad groups targeting commercial fleet operators, retail businesses, construction companies, and real estate agencies with customized messaging for each segment.
Premium Positioning Strategy
Created content and campaigns that established Advantage Graphics Plus as the premium choice for custom signage solutions, emphasizing quality and professional service.
Lead Generation System
Implemented a comprehensive Google Ads framework with geographic targeting optimization, competitor analysis, and budget allocation by service category.
Performance Optimization
Developed quality score optimization strategies with ad-specific landing pages, improved ad relevance, and comprehensive conversion tracking.
RESULTS
Systematic Growth Across All Commercial Segments
Within the first quarter of implementation, Advantage Graphics Plus saw significant improvements across all target markets. The strategic approach not only increased client acquisition but also established them as a premium provider in their market.
4
Target Segments
Fleet operators, retail, construction, and real estate.
Google Ads
Primary Channel
Service-specific campaigns with custom messaging.
Peoria, AZ
Geographic Focus
Targeted local market expansion strategy.
Premium
Market Positioning
Established as premium provider for commercial graphics.
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